This redesign of MetWest’s product and services catalog required not only a visual transformation but a careful update and overhaul of the content. I began with discussing with company leadership what they wished to phase out, introduce, and emphasize. Based on this, I developed a new structural outline of the content.

The redesign featured new copy, edited imagery of carefully curated projects, a more minimalist and modern layout that allowed the installation images to be the star, and an easy to navigate structure for the diverse product line.