I collaborated with the MetWest sales team to identify weaknesses in how the existing binder serves clients. I switched from the costly 3 binder structure to a consolidated box structure with bolder branding.

I designed booklets to organize the diverse product line by material type. These featured QR codes leading to additional product information. I redesigned the samples to use more vibrant imagery and highlight MetWest’s unique custom print capabilities such as Spot UV finishes.