After successfully completing the extensive enviromental graphics package in the Gensler designed NFL Los Angeles headquarters, MetWest requested a marketing plan to promote their extraordinary accomplishment.

As the Marketing & Creative Coordinator, I planned, designed, wrote, and implemented all elements of the overall campaign which included a case study landing page, email campaign, social media campaign, and multiple blog pieces.

As a result, the project was picked up by several industry publications who borrowed heavily from my copy when publishing their own articles on MetWest’s success.