I was asked to create a resource that the leadership of a custom print company could offer in their efforts to help establish themself as a leading expert in the field and help bridge the persistent knowledge and communication gap between the design and production sides of the custom print industry.

I interviewed experts across all aspects of the custom print business in order to organize and write a guide. The final result featured commonly used terms, practical tips for both print workers and designers/architects, and cleared common misconceptions which frequently resulted in frustration and miscommunication during custom print projects.

The final design featured carefully chosen or created imagery to illustrate each of the terms and concepts.